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Logos and the visual side of branding

Logos and the visual side of branding

Here's a little collection of some past visual identity projects focusing on logos, colors, graphics and imagery.

Orbital - mattress industry

This brand design has a classy and luxurious feel with an elegant wordmark while the colors are both calm and regal. The addition of graphics on packaging and marketing materials play well with the hairline style features of the logo.

Bold and chunky to catch the audiences eye during a race, this brandmark was carefully designed to represent course circuitry and tire treading. When you view the negative space in the center of the logo you will see the number five from the brand name.

This lettermark was designed to feel classy and timeless but also modern, given the younger demographic the brand caters to. Overall the brand has a softer palette, so to help stand out on retail shelves larger contrasting shapes move through the packaging. The lettermark was also given a metallic shimmer to catch the eye of consumers.

Check out these other projects

Interior Kit

Interior Kit is a modern conceptual design company creating their own line of furnishings and leveraging technology to help consumers plan out their spaces before they buy.

Dahlia

Dahlia is a garden management application that helps people with their efficiency and understanding when it comes to taking care of plants.

Logos and the visual side of branding

Logos and the visual side of branding

Here's a little collection of some past visual identity projects focusing on logos, colors, graphics and imagery.‍

Orbital - mattress industry

This brand design has a classy and luxurious feel with an elegant wordmark while the colors are both calm and regal. The addition of graphics on packaging and marketing materials play well with the hairline style features of the logo.

Circuit Five Gear - cycling industry

Bold and chunky to catch the audiences eye during a race, this brandmark was carefully designed to represent course circuitry and tire treading. When you view the negative space in the center of the logo you will see the number five from the brand name.

Blanka Rossi - hair & beauty industry

This lettermark was designed to feel classy and timeless but also modern, given the younger demographic the brand caters to. Overall the brand has a softer palette, so to help stand out on retail shelves larger contrasting shapes move through the packaging. The lettermark was also given a metallic shimmer to catch the eye of consumers.

Check out these other projects

Interior Kit

Interior Kit is a modern conceptual design company creating their own line of furnishings and leveraging technology to help consumers plan out their spaces before they buy.

Dahlia

Dahlia is a garden management application that helps people with their efficiency and understanding when it comes to taking care of plants.